Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

John Wanamaker - Father of Modern Advertising

If you’re like most business owners I speak to then you probably feel the same way.

How Your Advertising Spend Is Wasted

Once someone sees your ad, what do they do?

In the past the only thing your prospects could do was call to ask questions, find out more about your products and services, and hopefully buy.

However today, new research from Jupiter Research has found the first thing your potential customers do is research online.

In fact, of prospects who respond to offline advertisements here’s what they found:

66% visit your website or use a search engine to learn more.

Only 14% call your phone number from the ad.

66% also use a mobile device to search online.

In other words, if you don’t appear at the top of Google… if your website isn’t easy to use and mobile optimized… or if your web presence doesn’t match your business message, then you’re losing up to 6 out of every 10 prospects. Do you want to get more leads from the people already searching for you?