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Want To Super Charge Your Sales? Push This Button

By pkenney | Marketing

Seek first to understand, then to be understood. – Stephen Covey

Before attempting to sell any product or service you must know your customers. Where do they hang out? What are their daily habits? Use our Ideal Customer Avatar Worksheet to define who you are selling to.

Now, let’s get to super charging your sales…

It’s the same story, “If I could just get in front of customers I know they’d buy from me”…

Sound familiar?

…but you have to convince them you’re legitimate before they ever contact you.

And that takes a stellar online reputation.

How do you maintain a stellar rep online?

More on that in a moment…

But first let’s talk how customers look for services now.

It goes like this…

  1. Customer searches Google for a product or service.
  2. Customer is presented with a relevant list of listings.
  3. 92% of customers go straight to the listings with more reviews.viral-velocity-reviews-screenshot

…which means, if you have…

  • no reviews
  • few reviews
  • bad reviews
  • old reviews

your chance of getting that customer’s attention are less than 27%.

To put it a different way…

Without online customer reviews, your business is at extreme risk of failure.

Here are a few compelling stats….

92% Of Consumers Read Online Reviews For Local Businesses

73% Of Consumers Form An Opinion By Reading 1–6 Reviews

69% Of Consumers Believe That Reviews Older Than 3 Months Are No Longer Relevant

…which means you need a steady flow of 5-star reviews coming into your business.

That may sound daunting, but it’s easier than you think.

Customers are eager to share their experiences…

you just need to make the sharing process dead simple.

Unfortunately, Google makes the review process a game of hide and seek.

Use this tool to shortcut the process tremendously (It’s FREE).

OR

Have your customer’s follow these steps.

  1. Visit https://www.google.com/maps
  2. Search for your business
  3. Click on your business listing
  4. Click the review link on the listing
  5. Select 5 stars
  6. Leave a comment
  7. Click Post

NOTE – I recommend this FREE tool. It provides you with a direct link customers can use to leave reviews in seconds…in a single step. Check it out here.

Earlier, I mentioned needing to maintain a stellar reputation.

It’s not enough to merely collect a few reviews here and there. Consistent follow up is the key to maintaining a stellar reputation and the best followup tool in any business arsenal is email.

But, what should you send?

…when should you send it?

…how often should you ask?

All good questions of which I’ll answer in a moment.

First, I want to ask you.

Are you seeing the power in maintaining a stellar online reputation? Just take a look at the stats again. 92% of consumers read online reviews for local business! 92!

That’s huge!

The other 8% are likely consumers who’ve already worked with the business before..which means the trust has already likely been established.

Hopefully, you’re starting to see what a key asset your online reputation truly is. `

Now, what…when…and how often to send follow up emails.

Here’s a simple guide:

– Followup twice per week for two week MAX (you don’t want to be irritating)

– Tuesdays and Thursdays are historically the best response days of the week.

– Use this template to get the best response from your customers.

Hey {First Name},
First off, I’d like to thank you for allowing us to serve you.
I am extremely happy that you got so much value from my course/product/etc!
Could I get a short testimonial from you about my course/product/experience? It’d be extremely helpful. It’s easy to submit your honest review and takes less than 30 seconds.

10

Just click the link below, drop a comment and click Post. Takes less than 30 seconds. GOOGLE PLUS LINK HERE
That’s it!
Thanks in advance for your feedback and I look forward to speaking with you again very soon! Many thanks,

YOUR NAME

P.S. If for any reason you are unable to leave a positive review, please contact us and allow me the opportunity to address any concerns.

(NOTE: Want Viral Velocity’s proven Review Automation Guide for turning existing customers into 5-Star Reviews on Google? Download it here now.)
*Sources cited in this article – http://searchengineland.com/87-percent-customers-wont-consider-low-ratings-228607

About the Author

Patrick Kenney is a digital marketing expert specializing in behavioral marketing. With a background in computer science and psychology, Patrick spends his time constructing intricate marketing funnels using the latest and greatest technology and tactics. He is also an avid gear head/auto enthusiast. He's completely restored a vintage Porsche 911 in his garage

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