Menu

3 Ad Campaigns Every Local Business Should Running Daily

By Patrick Kenney | Paid Traffic

Dec 06

1. Google’s Call Only Advertising Campaign Type

When setting up your advertising, this should be the first campaign you build.  70% of mobile searchers call a business directly from search results. This ad puts your contact details in front of target customers at the precise moment they’re searching for a solution you provide.

Requirements: A phone number and operating hours.

Pros: Super easy setup. Most campaigns can be up and running within 15 minutes.

Cons: Since you’re not sending a visitor to a web page, you’ll miss out on asking for an email address to follow up with plus you won’t be able to retarget the visitor later.

Difficulty Rate: 1 out of 10

2. Google Display Advertising Campaign Type

This campaign gets more difficult to set up, but the payoff is well worth the time invested to set up and dial in this campaign type. Think of this campaign type as the digital billboard. Once the billboard is painted and paid for, let the traffic flow. 

Requirements: Display graphics for the ad network and a landing page to send the visitor.

Pros: Quick way to test an offer or special for just a few $$. Targeting options are almost limitless.

Cons: It can get complex, quickly.

Difficulty Rate: 5 out of 10

3. YouTube Ads Campaign Type

After you have calls coming into your business, I strongly recommend creating a campaign using Google’s Display Network

Requirements: Display graphics for the ad network and a landing page to send the visitor.

Pros: Quick way to test an offer or special for just a few $$. Targeting options are almost limitless.

Cons: It can get complex, quickly.

Difficulty Rate: 7 out of 10

 

 

About the Author

>