Banner advertising is one of the most effective yet frequently overlooked online advertising mediums.
Coupled with the right strategy, banner advertising can transform any struggling local business into a profit producing machine.
In this post, I will share a little know and even lesser used strategy you can use immediately to collect high quality leads for a fraction of what your competition is pay AND acquire more customers than your competitors.
Let’s dive in.
Educated Customers are Over 700% More Likely to Buy From a Provider Connected to the Education Material
It makes sense.
Say you’re reading a Wall Street Journal about solar roof shingles. In the article, the journalist hits on the key benefits of solar.
As you reach the end of the article, you see a banner like this:
Statistics show us, you are nearly 8 times more likely to buy what this company is offering.
See this actual article found on AZCentral.com.
Think about the opportunities here for local solar installers or solar panel manufacturers.
But let’s not stop there.
We want our banner ad to show on any online article that could attract a customer of our service.
To expand the sites we can advertise on, just visit Google.com and enter a search term your customer’s use to find your services.
Click on the news results and explore the top results for opportunities. If ads are being shown on the news site, there’s a good chance you can place your banners on there as well.
I recommend compiling a list of 10-15 news article sites with verified ad potential before you get started.
Next, you’ll need a set of banner ads and a really great offer to entice visitors to your site.
Pretty straight forward process, but one your competitors are likely unaware of.
And, by the way, if any of this is confusing or seems too complicated, then just reach out and I’d be happy to chat with you.
To your success,
Patrick Kenney is a digital marketing expert specializing in behavioral marketing. With a background in computer science and psychology, Patrick spends his time constructing intricate marketing funnels using the latest and greatest technology and tactics. He is also an avid gear head/auto enthusiast.
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