…if you’re not already.
Where should you be advertising in 2019 (and beyond)?
May I present a some sobering stats for anyone currently advertising or considering advertising on Facebook.
– Facebook usage declined 20% last quarter. YES…..20% 😳
– Facebook cost per click advertising increased 163% since the beginning of 2018
– Facebook click through rates decreased 38% since the beginning of 2018
What these stats don’t tell you is how the lead quality has declined….but that shouldn’t be surprising.
Facebook Ads are now a mad grab for a golden slot in the newsfeed.
…..and it’s the newsfeeds of more and more fed up social media users.
A recent report from Pew Research found, 68% of American have either quit or taken a break from Social Media.
That’s an alarming stat. 🔥
If your sole source of traffic is Facebook Ads, I won’t judge you for pausing to change your pants.
I’d be in similar sorts if that were my situation.
Fortunately, there’s good news. 🙌🏻
While Facebook is souring, YouTube is ramping up and just getting better.
Let me explains.
Right now, let’s say it’s taken 60 seconds of your time to read this far in the post. In that time, 300 hours of content has been uploaded to YouTube.
What does that mean for you as a business/advertiser?
It means, the landscape is expanding faster than any other online platform.
It’s like a limitless highway when you have limitless fuel in the tank.
There’s more good news.
YouTube’s monthly traffic is about to knock Facebook out of the #2 slot of most visited sites on the web (2nd only to Google..owner of YouTube)
Add to that a user who is searching for solutions, how tos, product reviews, etc and the possibilities are endless.
So if you’re not currently advertising on YouTube, it’s time to have a look.
And, by the way, if any of this is confusing or seems too complicated, then just reach out and I’d be happy to chat with you.
To your success,
P.S. If you’d like some pointers on where to start, hit me up or leave a comment.
Patrick Kenney is a digital marketing expert specializing in behavioral marketing. With a background in computer science and psychology, Patrick spends his time constructing intricate marketing funnels using the latest and greatest technology and tactics. He is also an avid gear head/auto enthusiast.
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